Sixth International Conference on Higher Education Marketing (ICHEM 2011) "Globalization and Higher Education Marketing"
Papers and presentations are specifically invited in the following tracks: 1. Marketing research and planning 2. Branding and higher education 3. Student recruitment 4. Customer satisfaction in higher education 5. Market segmentation 6. The impact of globalization in higher education 7. Curriculum internationalization and the student experience
|Event dates:||2011-04-18 – 2011-04-20|
|Deadline Call for Papers:||2011-02-01|
|Organizer:||American University of Cairo AUC|
|Conference venue:||New Cairo, AUC New Cairo Campus|
|Classification:||I2 - Education ; M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|