Consumer behavior in fashion
Michael R. Solomon; Nancy J. Rabolt
| Year of publication: |
c2009 ; 2. ed.
|
|---|---|
| Authors: | Solomon, Michael R. ; Rabolt, Nancy J. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson Prentice Hall |
| Subject: | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Sozialpsychologie | Social psychology | Kulturelle Identität | Cultural identity | Unternehmensethik | Business ethics | Verbraucherschutz | Consumer protection | Theorie | Theory | Verbraucherverhalten | Entscheidungsverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 580 S. Ill., graph. Darst. 26cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: Englewood Cliffs, N.J.: Prentice Hall, 2004 Formerly CIP Includes bibliographical references and index. - Previous ed.: Englewood Cliffs, N.J.: Prentice Hall, 2004. - Formerly CIP |
| ISBN: | 0-13-171474-0 ; 978-0-13-171474-8 |
| Classification: | Modedesign |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003401740