This study analyses the influence of geographical origin and taste on honey consumer behavior. First, we explore the influence of geographical origin on consumers' hedonic evaluation of honey. We then assess the influence of geographical origin and taste on their willingness to pay (WTP) for...

In the context of the policy debate and initiatives to address misleading practices that suggest to consumers that products marketed under the same brand and in the same or similar packaging have the same composition or characteristics across different Member States when this is not the case...

During the last 30 years, the Common Agricultural Policy has increased the importance given to improving the environmental and climate performance of the European agriculture, as confirmed by the Future CAP proposal. Furthermore, the Green Deal strategy outlined a comprehensive approach to...

Risk is a pervasive factor in agriculture and a subject of great interest to agricultural economists. However, there is a lack of comprehensive understanding of the knowledge held by farm advisors, students, and economists with regards to farmers' risk preferences. Misconceptions about farmers'...