Vecchio, Riccardo; Annunziata, Azzurra; … - In: Annals of tourism research empirical insights 5 (2024) 2, pp. 1-11
With over 40 million annual tourists visiting wineries, wine tourism is becoming an important source of revenue for wine businesses and local communities to preserve heritage in rural regions. It is perceived as a strategy to increase economic and social sustainability. Two cross-sectional...