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Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven; Otten, Cord; Clement, Michel; Albers, … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
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Corporate lobbying and product recalls : an investigation in the U.S. medical device industry
Giannetti, Verdiana; Srinivasan, Raji - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 941-960
Persistent link: https://www.econbiz.de/10013389487
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How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas; Pečornik, Nina; Hoyer, Wayne D. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 329-348
Persistent link: https://www.econbiz.de/10015047772
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No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.; Alavi, Sascha; Habel, Johannes; … - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
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Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina; Bendle, Neil T.; Bagga, Charan K.; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
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Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil; Donkers, Bas; Dijl, Patrick van; Dellaert, … - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
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Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily; Haan, Evert de; Melero-Polo, Iguácel; … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
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Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland; Alavi, Sascha; Habel, Johannes; … - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
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Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping; Okazaki, Shintaro; Li, Hairong - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
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Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan; Saraniemi, Saila - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 914-939
Persistent link: https://www.econbiz.de/10014326666