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Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin; Hüttl-Maack, Verena; Rauschnabel, … - In: Psychology & marketing 39 (2022) 3, pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.; Akrout, Houcine; Mrad, Mona - In: Psychology & marketing 40 (2023) 10, pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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Context in augmented reality marketing : does the place of use matter?
Au, Simon von der; Rauschnabel, Philipp A.; Felix, Reto; … - In: Psychology & marketing 40 (2023) 11, pp. 2447-2463
Persistent link: https://www.econbiz.de/10014432412
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko; Hair, Joseph F.; Pick, Mandy; … - In: Psychology & marketing 39 (2022) 5, pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
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Toward advancing theory on creativity in marketing and artificial intelligence
Ameen, Nisreen; Sharma, Gagan Deep; Tarba, Shlomo Yedidia; … - In: Psychology & marketing 39 (2022) 9, pp. 1802-1825
Persistent link: https://www.econbiz.de/10013465117
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859