This paper extends prior research on consumer knowledge beliefs and word-of-mouth transmission. Findings from four studies suggest that people compensate for unfavorable discrepancies between their actual and ideal consumer knowledge with heightened efforts to signal knowledgeability through the...

Since Zimbabwean independence in 1980, a small percentage of the black population has become wealthy. This paper and a companion video explore the consumption patterns of members of this new black elite in post-colonial Zimbabwe. Given the violent war of independence and the avowedly socialist...

Non-fungible tokens (NFTs), one of the most talked about technological innovations within Web 3.0 discourse, has stirred awe and confusion in the recent months. While interest in NFTs has grown rapidly in the marketing and the broader business literatures, the question of their value remains a...