Purpose- Exploratory research was conducted in a well-known Australian wine region to determine the differences in the behaviour dynamics and sensory preferences of consumer groups. The overall aim is to gain some insights into the product style preferences of consumers and what this means in...

Purpose – There are many factors which may influence the ability of wineries to build and maintain long-term relationships (LTR) with their suppliers of grapes. The aim of this paper is to identify the most important factors which enhance LTR between Australian wineries and grape growers....

Purpose – The purpose of this paper is to examine the level of perceived risk and implementation of risk-reduction strategies (RRS) regarding the consumer wine purchase decision in the fine dining restaurant environment. The study seeks to evaluate the effectiveness of elements within the...

As the global food marketing environment becomes more competitive, marketers will need to devise mechanisms for understanding and mapping changes in consumers’ food-related attitudes and behaviours. Such knowledge is paramount in developing and adjusting marketing strategies, building superior...

The primary objectives of this research were to further strengthen the wine-related lifestyle (WRL) instrument and to compare and contrast the composition and nature of the wine market segments with the earlier studies. Data collection took place by means of the computerassisted telephone...

Purpose – The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine-buying decision-making process in the Australian domestic market.Design/methodology/approach – Data collection takes place by means of a self-administered and online approach in...

Purpose – The purpose of this paper is to identify and examine key areas of the wine consumer’s interaction with region of origin, specifically through access to wine information, wine knowledge, the auxiliary relationship with wine tourism involvement and the impact this has on the wine...

Word-of-mouth communication (WOM) is indeed a powerful force in convincing people to visit a specific cellar door and wine region. Whereas its value cannot be overemphasised, it should always be remembered that WOM is a two-way street in that negative WOM will reach and probably influence, many...

Purpose – The purpose of this exploratory study is to identify how consumers’ involvement with wine as a product impacts upon their on-premise behaviour, with special focus on the BYOB (bring-your-own-bottle) behaviour aspect. Design/methodology/approach – Data are collected through the...

This study investigated the source(s) of information people (n=976) used when deciding to embark on a wine tourism excursion by visiting winery tasting rooms in a Canadian wine region environment. The overall aim was to establish whether there are differences between local and international...