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The Online Users’ Perceptions toward Electronic Government Services

Camilleri, Mark Anthony - 2019

Purpose: This research examines the individuals’ perceived usefulness and ease of use of the government’s electronic services (e-government). It also explores the effect of the social influences as well as of the facilitating conditions on the individuals’ intentions to use the...

Persistent link: https://www.econbiz.de/10014032572

The impact of the "Green Transition" in the field of food packaging on the behavior of Romanian consumers

Jurconi, Alexandru; Popescu, Ioana Maria; Manea, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 60, pp. 395-409

Sustainability has become one of the constant concerns of active participants in the food chain: producers, traders, consumers, and regulators. The paper aims to identify consumers' perceptions of the use of sustainable food packaging, in an exploratory survey of a sample of 280 respondents,...

Persistent link: https://www.econbiz.de/10013368716

Can privacy technologies replace cookies? : ad revenue in a field experiment

Gu, Zhengrong; Johnson, Garrett A.; Kobayashi, Shunto J. - 2025

As regulators seek to balance user privacy with publisher sustainability, Google's Privacy Sandbox offers a potential … Privacy Sandbox, a suite of privacy-enhancing technologies for online advertising. Leveraging an open, industry-wide field …,000 publishers. We find that removing third-party cookies reduces publisher revenue by 29.1%, while Privacy Sandbox preserves just 4 …

Persistent link: https://www.econbiz.de/10015413999

Is AI-based digital marketing ethical? : assessing a new data privacy paradox

Saura, José Ramón; Škare, Vatroslav; Ozretić … - In: Journal of innovation & knowledge : JIK 9 (2024) 4, pp. 1-16

effectiveness and raising new ethical and privacy concerns. This study investigates the ethical implications of AI-based digital … marketing, particularly focusing on user privacy. In terms of methodology, a systematic literature review (SLR) was conducted to …, and 5 clusters in the biplot analysis. The findings emphasize the need for a balanced approach that respects user privacy …

Persistent link: https://www.econbiz.de/10015179458

Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment

Gu, Zhengrong; Johnson, Garrett A.; Kobayashi, Shunto J. - 2025

Persistent link: https://www.econbiz.de/10015434642

Crisis and Consumption Smoothing

Dutt, Pushan; Padmanabhan, V. T. - 2009

The dramatic impact of the current crisis on performance of businesses across sectors and economies have been headlining the business press for the past many months. Interestingly, the impact of the crisis across categories of goods/services and across economies reveals several interesting...

Persistent link: https://www.econbiz.de/10014046461

The Consumer Labelling Turn in Farmed Animal Welfare Politics : From the Margins of Animal Advocacy to Mainstream Supermarket Shelves

Parker, Christine; Carey, Rachel; Scrinis, Gyorgy - 2018

There has been enormous growth in the Australian market for free range egg, pork and chicken meat products and significant contention over the use of terms such as "free range", "free to roam", "bred free range" and "sow stall free". This chapter critically examines the degree to which free...

Persistent link: https://www.econbiz.de/10014115530

Show and Sell : Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales

Goli, Ali; Mummalaneni, Simha; Chintagunta, Pradeep K.; … - 2021

We evaluate whether and how branded TV product placement affects sales for cigarette brands. We use data on product placement from TV shows and data on retail sales of cigarettes to estimate a demand model that incorporates the level of product placement exposure for each cigarette brand. We...

Persistent link: https://www.econbiz.de/10013220677

Customer! The Forgotten Stakeholder

Lazarides, Themistokles G. - 2013

The last two decades a shift in marketing, corporate strategy, organizational and market dynamics has been recorded. A series of corporate scandals like ENRON and others has shown that corporations have a significant impact on a number of stakeholders and particularly customers. The notion that...

Persistent link: https://www.econbiz.de/10013090836

Green Purchase Behavior and Social Practices Approach

Ghouri, Arsalan Mujahid - 2019

Green purchase behavior (GPB) is not constant and vary in different contexts. This study aims to analyze the mediation impact of green advertisement (GA) on the relationship between the environmental concern (EC), social influence (SIN), self image (SIM), and GPB. 458 responses considered to...

Persistent link: https://www.econbiz.de/10012896205