Following the precedent set by the Virtual Tourism Observatory run by the European Commission-DG GROW a few years ago, several initiatives have taken place to design and manage tourism observatories at both the transnational and local level. However, these initiatives do not yet seem able to...

Innovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a different world will emerge. Building on this, the purpose of this study is twofold....