Building Brands in Indian market is on an evolutionary process. The behavior of Indian consumer can not be simply grouped as emerging market behavior. The demand level in the emerging market is flat at the base and the consumption is more commodities centric. The customers choose products and...

With the virtual elimination of tariffs and quotas under the General Agreement on Trade and Tariffs/World Trade Organization (GATT/WTO) regime, anti-dumping (AD) has emerged as a key instrument of protection. In recent times there has been a sharp increase in anti-dumping initiations by many of...