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Explaining cross-country differences in the effects of R&D expenditures on risk and stock returns

Ngobo, Paul-Valentin; Gatignon, Hubert A. - 2012

Persistent link: https://www.econbiz.de/10009704668

How competitive marketing expenditures influence the growth of markets

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Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action

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Why customers upgrade their reserved options : the impact of the reservation gap

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Manipulating consumers is not marketing : a commentary on Cass R. Sunstein’s “Fifty shades of manipulation”

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The effect of marketing breadth and competitive spread on category growth

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Manipulating Consumers is Not Marketing : A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'

Gatignon, Hubert A. - 2015

Sunstein's essay is particularly welcome because marketing as a science and as a field of management practice is facing an increased level of criticism at the same time as the general population becomes aware of the role it plays in business, beyond the traditional sales and distribution...

Persistent link: https://www.econbiz.de/10013012527