COVID-19 pandemic has long-lasting consequences on the health, economic and social life of a country (He & Harris, 2020). In a developing country like India, the socio-economic disruption has led to collaborative action between the central government and state government machinery together with...

Forecasting the vote share for the upcoming US presidential elections involves multiple pivotal economic and non-economic factors. Critical macroeconomic forces such as the rate of economic growth, tax burden, inflation, and unemployment significantly influence the votes gained or lost by the...

The outcome of the US presidential election is one of the most significant events that impacts trade, investment, and geopolitical policies on the global stage. It also sets the direction of the world economy and global politics for the next few years. Hence, it is of prime importance not just...

We arranged for trained undercover men and women to pose as potential clients and visit all 65 local financial advisory firms in Hong Kong, China. At financial planning firms, but not at securities firms, women were more likely than men to receive advice to buy only individual or only local...

Wire electric discharge machining (WEDM) is one of the advanced machining processes. Response surface methodology coupled with Grey relation analysis method has been proposed and used to optimise the machining parameters of WEDM. A face centred cubic design is used for conducting experiments on...

The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising industry especially in India. Celebrity endorsement business has become a multi-million industry in India. Marketers use celebrity endorsers to influence the purchase...