Americans who travel internationally are often shocked to discover retail outlets closed during weekend and evening hours in cities such as Paris, Rome and Berlin. Fortunately, based on the implicit assumption that demand clearly exists, retailers at various locations throughout the globe have...

Manufacturing opportunities in urban China have led to the mass migration of over 270 million rural residents to urban areas. We investigate the resulting upheaval in Chinese society using a macromarketing framework, especially the effect on the family unit. A qualitative study of 34 adult...

There has been little investigation of how time pressure affects the postpurchase process. While much research has found that time pressure affects the decision making process, this study examines both processes as a whole. An experiment finds that time pressure changes how product attributes...