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All Signals are not Created Equal: Managers’ Choice of Signal Under Information Asymmetry in Competitive Markets

Rao, Akshay R.; Kirmani, Amna; Chen, Haipeng - In: Review of marketing research, (pp. 115-151). 2013

Purpose – Although some literature exists on how consumers may interpret firm-generated signals about the unobservable quality of their product, there has been little effort to examine whether and how managers deploy signals about unobservable quality to compete.Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10015370292

When the “Charm of Three” Fades : Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion

Wang, Liangyan; Chan, Eugene Y.; Chen, Haipeng; Lin, Han; … - In: Journal of Consumer Psychology 32 (2021) 3, pp. 484-491

Persistent link: https://www.econbiz.de/10012632890

Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference

Choi, Woo Jin; Sun, Haoying; Liu, Yan (Lucy); Chen, Haipeng - In: Journal of Consumer Psychology 30 (2019) 3, pp. 506-514

Persistent link: https://www.econbiz.de/10012189363

Strategic responses of stigmatized Chinese manufacturing firms to formal and informal environmental regulative pressures through enhanced corporate social responsibility effort

Xu, Jia; Wei, Jiuchang; Chen, Haipeng - In: Corporate Social Responsibility and Environmental Management (2019)

Persistent link: https://www.econbiz.de/10012081804

How verbal and non-verbal cues in a CEO apology for a corporate crisis affect a firm's social disapproval

Li, Yi-Na; Li, Yan; Chen, Haipeng; Wei, Jiuchang - In: Journal of business research : JBR 167 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014383066

The effectiveness of advertising appeals : a culturally-derived power perspective

Shan, Minghui; Zhu, Zhenzhong; Song, Chunlei; Chen, Haipeng - In: Journal of retailing and consumer services 75 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014373269

A penny saved is a penny earned : how money-view and self-view jointly influence consumer financial behaviour

Kim, Min Jung; Huang, Yanliu; Chen, Haipeng - In: International journal of consumer studies 46 (2022) 2, pp. 449-458

Persistent link: https://www.econbiz.de/10013162266

CEO characteristics and corporate philanthropic giving in an emerging market : the case of China

Wei, Jiuchang; Ouyang, Zhe; Chen, Haipeng - In: Journal of business research : JBR 87 (2018), pp. 1-11

Persistent link: https://www.econbiz.de/10011866495

When marketing strategy meets culture : the role of culture in product evaluations

Song, Reo; Moon, Sangkil; Chen, Haipeng; Houston, Mark B. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 384-402

Persistent link: https://www.econbiz.de/10011879692

Culture, relationship norms, and dual entitlement

Chen, Haipeng; Bolton, Lisa E.; Ng, Sharon; Lee, Dongwon; … - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011883856