Usability is rapidly becoming recognized as a crucial element in Web design. Usability addresses the question: How easy is a system for visitors to learn, to use and to remember? Usability impacts the quality of the user’s experience. How, then, does an organization contemplating an...

<title>ABSTRACT</title> Much has been written regarding the downward trend of enrollments in business programs since the boom of the 1980s. While recruiting activities by universities are escalating, little research has addressed how these activities might be effecting enrollments. Through an extensive survey...

<title>ABSTRACT</title> In today's technically sophisticated, information-rich environment, consumers are bombarded with information. Consequently colleges and universities must develop ways to get the prospective student to give their promotional material more than a cursory glance. Pre-purchase service...

<title>ABSTRACT</title> Universities have belatedly recognized that they must consider their marketing strategies if they are to remain viable in the increasingly competitive market. In order to provide a logical framework through which to evaluate recruiting strategies, more needs to be known about the...