Different resources are necessary in the new, product-oriented agricultural environment. This article explores the question of what information is best suited for strategic analysis and strategy formulation for firms involved in product-oriented agriculture. This article will draw upon...

Companhia Brasileira de Distribuição is Brazil's largest retailer. Fresh produce is both a profitable and strategically key sector for the firm; however they have trouble obtaining adequate supplies of fresh produce to meet their merchandising needs. This case study addresses their fresh...

Purpose –The purpose of this paper is to assess the role of a third-party market facilitation strategy in creating sustainable market linkages and revitalizing an important agri-food sector in a developing country setting. More specifically, this study evaluates a third-party facilitator’s...