We examine determinants of consumers’ choices of functional canola oil products that may contain genetically modified (GM) ingredients, with emphasis on the influences of trust and health control beliefs. We find that both generalized trust and trust in the food system tend to offset negative...

This study focuses on behavioral responses to low-probability, potentially high-impact risks over which individuals have little control. A case study that represents these characteristics examines the influence of trust on consumers’ reactions to recurring food safety incidents in the context...