The “hot hand” hypothesis was first investigated in sports betting markets by Camerer (1989) and Brown and Sauer (1993), who examined if professional basketball teams truly could become “hot”, implying a change in their actual skill level, and if the betting market believes teams become...

Although there is mixed evidence of the role of uncertainty of outcome as it relates to attendance at stadiums, the limited evidence available for television ratings has shown that fans tend to prefer more uncertainty of outcome when it comes to watching live sports on television. Given the...

The betting markets for totals in college football and arena football provide additional evidence of bettor preference for scoring. The results for college football and arena football markets are similar to those found in the professional football and professional basketball totals market. In...

Three Minor League Baseball leagues across the Southeastern United States are studied in order to determine what drives fan attendance. Individual game attendance and game characteristics are examined for three leagues located in the American southeast, the Florida State League, the Southern...

The betting market for NCAA college basketball is examined from the 1996–97 season through 2003–04. In the overall sample, market efficiency cannot be rejected. For big favorites, specifically those favorites of 20 or more, a simple strategy of betting the underdog in these games is shown to...

Actual betting volume, in terms of the number of bets placed on each game, is studied for the 2008 National Football League season. The dataset includes bets placed through a select group of online sportsbooks, collectively totaling an average of more than 85,000 bets per game. Game-to-game...

This study examines the relationship between NFL game characteristics and the frequency of fan ratings on the NFL’s website (www.NFL.com). The margin of victory and overall total points scored in a game are shown to be significant determinants of the number of times individual games are rated;...

We analyze point-spread changes and betting volume for National Collegiate Athletic Association Division I men's basketball games using survival analysis techniques. Estimates based on point-spread changes from 2,548 games at the Hilton sports book and 1,681 games at the Mirage sports book in...