Purpose: The purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target....

Stability and change may seem contradictory features but in business networks, they coexist [Hakansson H, Snehota, I. Developing Relationships in Business Networks. London, Routledge; 1995]. This article explores the paradox of the coexistence of stability and change in an Australian context....

Purpose The Australian supermarket industry has long been dominated by two players – Coles and Woolworths. Most recently this dominance has increased significantly and the “Big 2” have used their power more effectively and have introduced an ever-increasing number of “private label”...