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Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133

Persistent link: https://www.econbiz.de/10011524047

Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries

Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340

Persistent link: https://www.econbiz.de/10011417733

The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 83 (2018), pp. 38-50

Persistent link: https://www.econbiz.de/10011775879

Advances in luxury brand management

Kapferer, Jean-Noël (ed.); Kernstock, Joachim (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011639311

Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 132 (2021), pp. 301-313

Persistent link: https://www.econbiz.de/10012581682

Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury

Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 27 (2020) 1, pp. 35-47

Persistent link: https://www.econbiz.de/10012297784

Advances in Luxury Brand Management

Kapferer, Jean-Noël (ed.); Kernstock, Joachim (ed.); … - 2017

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the...

Persistent link: https://www.econbiz.de/10012396542

How self-success drives luxury demand : an integrated model of luxury growth and country comparisons

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 102 (2019), pp. 273-287

Persistent link: https://www.econbiz.de/10012104001

All that glitters is not sold: selling a luxury brand outside a luxury environment

Gyomlai, Moumita Das; Ahearne, Michael; Rouziès, Dominique - In: Journal of personal selling & sales management : JPSSM 42 (2022) 1, pp. 26-45

Persistent link: https://www.econbiz.de/10013178130

Assessing levers of guilt in luxury consumption : an international perspective

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 31 (2022) 3, pp. 351-367

Persistent link: https://www.econbiz.de/10013164339