This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private...

Chapter 1.-Key Issues of Guarantee of Emergency Supplies against Major Epidemics and Countermeasures from the Perspectives of Multi Organizations and Multi-Stages -- Chapter 2.-Empirical Research on Emergency Material Supply System in MPHE -- Chapter 3.-System Dynamics Analysis of Emergency...

Preface -- Service Economy Knocks -- The Rise of Service Science -- The Connotation of Service Science -- Overview of Service Science Research System -- Service Philosophy -- Resource Allocation -- Operation Management -- Supporting System of Service Technology -- Service Science Application on...