This project explores whether and how corporations become more receptive to social activist challenges over time. Drawing from social movement theory, we suggest a dynamic process through which contentious interactions lead to increased receptivity. We argue that when firms are chronically...

Macro- and microorganizational perspectives on strategy processes are typically treated as distinct lines of inquiry. This paper proposes an attention-based theory ( March & Olsen, 1976 ; Ocasio, 1997 ) of strategy formulation processes to bridge both perspectives. In particular, it links...