If your firm doesn't grow sustainably, can you grow professionally?Growth should be an integral part of every company, and organic internal growth must be carefully managed in order to foster successful and sustainable growth. In Organic Growth Disciplines, business expert Devanathan Sudharshan...

1. What is corporate level strategy? -- 2. Why do multibusiness firms exist? Theoretical approaches to diversification -- 3. Managing the multibusiness firm : theoretical approaches to corporate level strategy -- 4. Defining the business -- 5. Diversification strategies : creating corporate...

Purpose At the core of the success of any firm is its ability to satisfy customer preferences. It has also been part of managerial wisdom that it is good management practice to treat a market as that comprising several market segments and to serve each segment with a different marketing mix. It...

New customer technology environments are magical worlds. With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever ; while being inundated with increasing amounts of marketing material. How can...