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Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics

Koku, Paul Sergius - In: Journal of global marketing 35 (2022) 1, pp. 99-114

Persistent link: https://www.econbiz.de/10012821776

The stock market's reaction to news of food tampering in the United States

Koku, Paul Sergius - In: Journal of marketing channels : ... distribution … 24 (2017) 3/4, pp. 171-179

Persistent link: https://www.econbiz.de/10011800802

The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States

Koku, Paul Sergius - In: Health marketing quarterly 38 (2021) 1, pp. 23-34

Persistent link: https://www.econbiz.de/10012607837

Marketing higher education : understanding how to build and promote the university brand

Koku, Paul Sergius - 2023

Marketing in universities -- Market segmentation -- Higher education as a product -- Pricing issues -- Location and a university -- Promoting and advertising universities -- Personal selling of a university -- Competition and innovations in higher education -- Names and name change : university...

Persistent link: https://www.econbiz.de/10014022355

Really-new services and perceived risk : the effect of regulatory focus

Savas-Hall, Selen; Koku, Paul Sergius; Hall, Justin R. - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 429-449

Persistent link: https://www.econbiz.de/10014428130

Restaurant tipping and customers' susceptibility to emotional contagion

Koku, Paul Sergius; Savas, Selen - In: The journal of services marketing 30 (2016) 7, pp. 762-772

Persistent link: https://www.econbiz.de/10011590922

Marketing dispossession : a strategy for financial services that considers customers' mental health

Koku, Paul Sergius; Acquaye, Hannah Emma - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 112-127

Persistent link: https://www.econbiz.de/10011617864

Factors affecting Muslim consumers' intention to purchase halal products : a comparative study in North Macedonia, Kosovo and Jordan

Zeqiri, Jusuf; Alserhan, Baker Ahmad; Al-Shboul, Moh'd Anwer - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 167-181

Persistent link: https://www.econbiz.de/10012209128

The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies

Zeqiri, Jusuf; Koku, Paul Sergius; Dobre, Costinel; … - In: Marketing intelligence & planning 43 (2025) 1, pp. 28-49

Persistent link: https://www.econbiz.de/10015201427

Really new services : perceived risk and adoption intentions

Savas-Hall, Selen; Koku, Paul Sergius; Mangleburg, Tamara - In: Services marketing quarterly 43 (2022) 4, pp. 485-503

Persistent link: https://www.econbiz.de/10013416992