Showing 1 - 10 of 262
Persistent link: https://www.econbiz.de/10011873177
Marketing a product to global consumers is a challenge due to intense competition and consumer biases toward specific country in global market. This paper has been used to address the specific challenge of country made in label in context of ‘Made in China' because China is largest...
Persistent link: https://www.econbiz.de/10012043768
Purpose: The purpose of this paper is to investigate the role of business analytics and environmental orientation toward green innovation and green competitive advantage. In addition, the study aims to explore the mediating role of green innovation in the impact of business analytics and...
Persistent link: https://www.econbiz.de/10012279242
Purpose: Brand effect is an important source of innovation performance, but rarely any study in the past has paid attention to explore the way firm innovation activities transform into brand effect. The purpose of this paper is to investigate how firm innovation activities transform into brand...
Persistent link: https://www.econbiz.de/10012078358
Persistent link: https://www.econbiz.de/10015324361
Persistent link: https://www.econbiz.de/10013162834
Persistent link: https://www.econbiz.de/10012294087
Persistent link: https://www.econbiz.de/10015046060
Purpose Big data capabilities have the potential to completely transform conventional methods of doing business. Nevertheless, the role of big data capabilities in fostering green marketing capabilities and improving green competitive advantage is still not fully understood. To add new...
Persistent link: https://www.econbiz.de/10015341748
Persistent link: https://www.econbiz.de/10015136085