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Traveling with companions : the social customer journey
Hamilton, Ryan; Ferraro, Rosellina; Haws, Kelly L.; … - In: Journal of marketing 85 (2021) 1, pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
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Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep; Sridhar, Shrihari - In: Journal of marketing 85 (2021) 1, pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
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A framework for aligning REAL food public policy with consumers' multiple eating motivations
Liu, Peggy J.; Haws, Kelly L. - In: Journal of public policy & marketing 42 (2023) 4, pp. 343-347
Persistent link: https://www.econbiz.de/10014381432
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Justifiable justifications in sequential indulgent choice situations : a framework for future research based on perceived exceptionality
Feurer, Sven; Haws, Kelly L. - In: Journal of business research : JBR 149 (2022), pp. 630-639
Persistent link: https://www.econbiz.de/10013325665
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Salad=success and fries=failure? : conceptualizing and assessing self-control outcome measures in food decision-making research
Haws, Kelly L.; Davis, Scott; Dholakia, Utpal - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 99-116
Persistent link: https://www.econbiz.de/10011477140
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Haunts or helps from the past : understanding the effect of recall on current self-control
Nikolova, Hristina; Lamberton, Cait; Haws, Kelly L. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 245-256
Persistent link: https://www.econbiz.de/10011479202
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Control over what? : individual differences in general versus eating and spending self-control
Haws, Kelly L.; Davis, Scott; Dholakia, Utpal M. - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10011506005
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Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of marketing 79 (2015) 3, pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
Bui, M̃y; Tangari, Andrea Heintz; Haws, Kelly L. - In: Journal of business research : JBR 75 (2017), pp. 221-228
Persistent link: https://www.econbiz.de/10011699858