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Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups
Goos, Peter; Dens, Nathalie; De Pelsmacker, Patrick; … - In: Applied Stochastic Models in Business and Industry 35 (2019) 5, pp. 1228-1252
Persistent link: https://www.econbiz.de/10012272481
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Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids; Goos, Peter; Dens, Nathalie; … - In: Journal of advertising research 55 (2015) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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Symmetry breaking in mixed integer linear programming formulations for blocking two-level orthogonal experimental designs
Nha Vo-Thanh; Jans, Raf; Schoen, Eric D.; Goos, Peter - In: Computers & operations research : and their … 97 (2018), pp. 96-110
Persistent link: https://www.econbiz.de/10011872896
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A nonlinear multidimensional knapsack problem in the optimal design of mixture experiments
Goos, Peter; Syafitri, U.; Sartono, B.; Vazquez, A. R. - In: European journal of operational research : EJOR 281 (2020) 1, pp. 201-221
Persistent link: https://www.econbiz.de/10012153646
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Flexible mixture-amount models using multivariate Gaussian processes
Ruseckaite, Aiste; Fok, Dennis; Goos, Peter - In: Journal of business & economic statistics : JBES ; a … 38 (2020) 2, pp. 257-271
Persistent link: https://www.econbiz.de/10012262461
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Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario; Balliauw, Matteo; Goos, Peter; De … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
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Burr regression and portfolio segmentation
Beirlant, Jan; Goegebeur, Yuri; Verlaak, Robert; … - In: Insurance: Mathematics and Economics 23 (1998) 3, pp. 231-250
Persistent link: https://www.econbiz.de/10005380575