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Mediators of the effect of corporate social responsibility on product uptake : insights from the insurance sector in Harare, Zimbabwe

Chikazhe, Lovemore; Jecha, Farirayi; Nyagadza, Brighton; … - In: International journal of business and emerging markets … 14 (2022) 4, pp. 435-453

Persistent link: https://www.econbiz.de/10014232444

Responding to change and customer value improvement : pragmatic advice to banks

Nyagadza, Brighton - In: The marketing review 19 (2019) 3/4, pp. 235-252

Persistent link: https://www.econbiz.de/10012299794

Mediators of the relationship between service quality and customer loyalty : Evidence from the banking sector in Zimbabwe

Makanyeza, Charles; Chikazhe, Lovemore - In: International Journal of Bank Marketing 35 (2017) 3, pp. 540-556

Purpose There is a dearth of studies that have investigated mediators of the effect of service quality on customer loyalty under the conditions prevailing in Zimbabwe; where bank customers’ confidence in the banking system has been dented by bank failures. Therefore, the purpose of this paper...

Persistent link: https://www.econbiz.de/10014761140

Mediators of the relationship between service quality and customer loyalty : evidence from the banking sector in Zimbabwe

Makanyeza, Charles; Chikazhe, Lovemore - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 540-556

Persistent link: https://www.econbiz.de/10011731623

Promotion of perceived service quality through employee training and empowerment : the mediating role of employee motivation and internal communication

Chikazhe, Lovemore; Nyakunuwa, Esthery - In: Services marketing quarterly 43 (2022) 3, pp. 294-311

Persistent link: https://www.econbiz.de/10013352803

The effect of perceived service quality, satisfaction and loyalty on perceived job performance : perceptions of university graduates

Chikazhe, Lovemore; Makanyeza, Charles; Kakava, … - In: Journal of marketing for higher education 32 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10013277068

The mediating role of supply chain flexibility on the effect of supply chain risk management on business performance : insights from the manufacturing sector in Zimbabwe

Chikazhe, Lovemore; Chingosho, Nyasha; Mbizi, Rangarirai; … - In: International journal of business performance and … 14 (2023) 4, pp. 450-467

Persistent link: https://www.econbiz.de/10015062966

Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model : a neutralisation theory perspective

Muposhi, Asphat; Nyagadza, Brighton; Mafini, Chengedzai - In: Journal of Fashion Marketing and Management: An … (2021)

Purpose: Fashion designers in South Africa remain ambivalent in embracing sustainable fashion. This study examines the role of neutralisation techniques on attitude towards sustainable fashion. The study was conducted in South Africa, an emerging market known for water...

Persistent link: https://www.econbiz.de/10012812307

Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model : a neutralisation theory perspective

Muposhi, Asphat; Nyagadza, Brighton; Mafini, Chengedzai - In: Journal of fashion marketing and management 27 (2023) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10013555070

Sustainable agricultural marketing and agribusiness development : an African perspective

Nyagadza, Brighton (ed.); Rukasha, Tanyaradzwa (ed.) - 2023

"This book offers a well-written and concise mix of theory, reviews, primary research findings and case studies, across a wide range of agribusiness and agricultural marketing practices from an African perspective with a focus on sustainablilty."

Persistent link: https://www.econbiz.de/10014429610