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Regulating privacy online : an economic evaluation of the GDPR
Goldberg, Samuel G.; Johnson, Garrett A.; Shriver, Scott K. - In: American economic journal 16 (2024) 1, pp. 325-358
Persistent link: https://www.econbiz.de/10014480060
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Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.; Shriver, Scott K.; Du, Shaoyin - In: Marketing science 39 (2020) 1, pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
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Inferno : a guide to field experiments in online display advertising
Johnson, Garrett A. - In: Journal of economics & management strategy : JEMS 32 (2023) 3, pp. 469-490
Persistent link: https://www.econbiz.de/10014336070
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Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.; Lewis, Randall A.; Nubbemeyer, Elmar I. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
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When less is more : data and power in advertising experiments
Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - In: Marketing science 36 (2017) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
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Demand expansion and cannibalization effects from retail store entry : a structural analysis of multichannel demand
Shriver, Scott K.; Bollinger, Bryan - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8829-8856
Persistent link: https://www.econbiz.de/10014284912