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The self-expressive customization of a product can improve performance
Kaiser, Ulrike; Schreier, Martin; Janiszewski, Chris A. - In: Journal of marketing research : JMR 54 (2017) 5, pp. 816-831
Persistent link: https://www.econbiz.de/10011762842
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The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
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The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina; Liu, Yan; Lichtenstein, Donald R.; … - In: Journal of marketing 87 (2023) 6, pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
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Exploring the differences between conscious and unconscious goal pursuit
Laran, Juliano; Janiszewski, Chris A.; Salerno, Anthony - In: Journal of marketing research : JMR 53 (2016) 3, pp. 442-458
Persistent link: https://www.econbiz.de/10011503094
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Pride and regulatory behavior : the influence of appraisal information and self-regulatory goals
Salerno, Anthony; Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 42 (2015) 3, pp. 499-514
Persistent link: https://www.econbiz.de/10011583465
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Hedonic escalation : when food just tastes better and better
Crolic, Cammy; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 388-406
Persistent link: https://www.econbiz.de/10011584229
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A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.; Labroo, Aparna A.; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
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Nonconscious nudges : encouraging sustained goal pursuit
Laran, Juliano; Janiszewski, Chris A.; Salerno, Anthony - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 307-329
Persistent link: https://www.econbiz.de/10012033950
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Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making
Mormann, Milica; Griffiths, Tom; Janiszewski, Chris A.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 381-392
Persistent link: https://www.econbiz.de/10012417692
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Linking thought and behavior : evidence for process-mode of expression congruence effects
Nowlan, Luke; Borenstein, Benjamin; Morgan, Carter; Xu, … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 87-96
Persistent link: https://www.econbiz.de/10012815654