Fischer, Greg; Karlan, Dean S.; McConnell, Margaret; … - C.E.P.R. Discussion Papers - 2014
Pricing policy for any experience good faces a key tradeoff. On one hand, a price reduction increases immediate demand … comparison effect, decrease subsequent demand. This tension is particularly important for the distribution of health products in … find an effect of free distribution on future demand. However, for products without scope for positive learning, we find …