This paper shows that an advertising ban is more likely to increase – rather than decrease – total consumption when … advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation … (thus allowing firms to command higher prices). In this case, the main impact of a ban on advertising is to reduce …

We compare the advertising intensity and content of programming in a market with competing media platforms. With pay …-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media … platforms receive all revenues from advertising. We show that if viewers strongly dislike advertising, the advertising intensity …

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …/side e¤ects. Advertising results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We … show that advertising strategies are strategic substitutes, with the better quality drugs being the ones that are most …

This paper studies the demand for tobacco products in post-unification Italy. We construct a very detailed panel … dataset of yearly consumption in the 69 Italian provinces from 1871 to 1913, and use it to estimate the demand for tobacco … considered, tobacco was a normal good in Italy: aggregate tobacco consumption increased with income. Subsequently, we consider …

We analyse the major economic issues raised by the 1997 Tobacco Resolution and the ensuing proposed legislation that … were intended to settle tobacco litigation in the United States. By settling litigation largely in return for tax increases …