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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016
Persistent link: https://www.econbiz.de/10014011166
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Design science in tourism : foundations of destination management
Fesenmaier, Daniel R. (ed.); Xiang, Zheng (ed.) - 2017
Persistent link: https://www.econbiz.de/10011521769
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The marketing challenge for industrial companies : advanced concepts and practices
Saavedra, Claudio A. - 2016
Persistent link: https://www.econbiz.de/10014011836
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Inter-organizational culture : linking relationship marketing with organizational behavior
Larentis, Fabiano; Antonello, Claudia Simone; Slongo, … - 2019
Persistent link: https://www.econbiz.de/10011973985
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo (ed.); Bandinelli, Romeo (ed.) - IT4Fashion <6., 2016, Florenz> - 2017
Persistent link: https://www.econbiz.de/10011619353
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Social media management : technologies and strategies for creating business value
Looy, Amy van - 2016
Persistent link: https://www.econbiz.de/10011344736
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016
Persistent link: https://www.econbiz.de/10011484549
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Smart technology trends in industrial and business management
Cagáňová, Dagmar (ed.); Balog, Michal (ed.);  … - EAI Industry of Things and Future Technologies … - 2019
Persistent link: https://www.econbiz.de/10011992638
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AI in marketing, sales and service : how marketers without a data science degree can use AI, Big Data and bots
Gentsch, Peter - 2019
Persistent link: https://www.econbiz.de/10011920790
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Digital startups in transition economies : challenges for management, entrepreneurship and education
Skala, Agnieszka - 2019
Persistent link: https://www.econbiz.de/10011930350