Rewerts, Astrid Lucie; Hanf, Jon Henrich - European Association of Agricultural Economists - EAAE - 2006
explaining consumer preferences and buying motives, which is of great importance for marketing practice. Personal values that are … cohesions is of great importance for marketing strategies. If there are differences between the personal values of consumers who … marketing strategies, which should incorporate culture- specific product cognition. The following aspects of this issue will be …