shopping we have identified four groups of consumers: (1) those who take into consideration the environmental information on … labels do not require additional information; (2) those for which environmental information on labels does not have a great … effect on purchase, but would like to receive more information; (3) those for which the presence of environmental information …

This paper investigates the effect of information flow on corn futures price variability for the period January 2004 … volatility and information. The main contribution of this article is that we use two different proxy for the observed component … of information flow that allow to separate the effect of supply (News) and demand (Internet Search Volume) of information …

Information on production methods (genetic modification or organic production) and locations (country of origin) are … commonly found on food package labels. Both pieces of information may be used as a proxy for food safety and quality by … consumers. Our study investigates the interactive effects between information on production method and COOL by conducting choice …

their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …

Research on organizational and inter‐organizational trust has become an important field in management and marketing …

relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product … of firms. At present little information is provided in CrM campaigns on how much of the sales price is spent on the … contributing to the ‘cause’ by purchasing the respective product and (2) whether this information is of relevance for the consumer …