Consumer oriented marketing concept appeared to be effective in accordance to the shift from the traditional marketing approach to the modern marketing approach. This process brings about the concept of customer value in retail food sector as it is the case in other sectors. The rise in number...

In many of the developing (transition) countries, government is promoting the use of cooperatives as organizations that can help enhance the development of farmers and other communities. Agricultural cooperatives are believed to function as a tool for the government in promoting the economic and...

mainly due to a widespread discontent with the industrialization of agricultural production and food processing and growing public pressure on agribusiness firms to implement more sustainable management practices. In this paper we present the results of an explorative empirical study of...

The purpose of this paper is to contribute to the discussion on the positive and negative aspects of food information requirements, especially in the light of the acceptance of a new food information regulation (EU) 1169/2011. The methods which are used are legal and literature studies, case...

The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in...

Since over the last twenty years the reduction of trade barriers, the increasing liberalisation, the advancement in ICT have determined a growth in the horizontal and vertical competition among firms in the chain. Therefore, today more than ever they are pressured to develop appropriate...

In the biotechnology sector small R&D intensive firms play a fundamental role to keep innovation rates high. With less bureaucratic burdens, low level of hierarchy and high internal flexibility they are able to move fast and to make most efficient use of unique competences. Still their shortage...

Product labeling is an important dimension in food retailing. The evolution of Protected Geographic Indicators (PGI) and Protected Designation of Origin (PDO) in the European Union are used to identify products grown in a specific region or food products produced using a specific technology. The...

Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar...

On the agricultural market, like any other market, there are transaction costs such as “discovering what the relevant prices are, the costs of negotiating and concluding a separate contract for each exchange transaction1”, and others. According to our research the average level of...