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~institution:"Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft"
~institution:"Verlag Franz Vahlen"
~subject:"Digitalisierung"
~subject:"Marketing management"
~type_genre:"Lehrbuch"
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Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
Verlag Franz Vahlen
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Strategisches Marketing
Rennhak, Carsten
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2017
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