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~isPartOf:"A twenty-first century guide to Aldersonian marketing thought"
~person:"Savitt, Ronald"
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A twenty-first century guide to Aldersonian marketing thought
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Marketing behaviour and entrepreneurship: a synthesis of Alderson and Austrian economics
Reekie, W. Duncan
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Savitt, Ronald
- In:
A twenty-first century guide to Aldersonian marketing …
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(pp. 351-364)
.
2006
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