Rodgers, Shelly (ed.); Thorson, Esther (ed.) - 2017 - Third edition
Cover -- Title -- Copyright -- Dedication -- Contents -- About the Contributors -- Foreword -- Preface -- Acknowledgments -- Part I Research Foundations -- 1 Revisiting the Interactive Advertising Model (IAM) after 15 Years: An Analysis of Impact and Implications -- 2 Network Advertising Model...
