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Advertising theory
Journal of Product & Brand Management
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Journal of advertising
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Qualitative Market Research: An International Journal
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European journal of marketing : EJM
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The journal of product & brand management
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European Journal of Marketing
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Journal of consumer behaviour : an international research review
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Digital advertising : theory and research
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Journal of advertising : official publication of the American Academy of Advertising
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Internet advertising : theory and research
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Report / Marketing Science Institute
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2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
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AEA papers and proceedings
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in Consumer Psychology
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Agricultural Water Management
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Brand management ; Vol. 4
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Contemporary accounting research : the journal of the Canadian Academic Accounting Association
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What does "theories of advertising" mean?
Thorson, Esther
;
Rodgers, Shelly
- In:
Advertising theory
,
(pp. 3-17)
.
2012
Persistent link: https://www.econbiz.de/10009526925
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