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~isPartOf:"Break the wall : why and how to democratize digital in your business"
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Aksehirli, Zeynep
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Bart, Yakov
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Chan, Kwong
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Break the wall : why and how to democratize digital in your business
Journal of retailing
45
Marketing science
43
Journal of marketing research : JMR
37
Marketing Science
34
Journal of marketing
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Management science : journal of the Institute for Operations Research and the Management Sciences
19
MSI reports : working paper series
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Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Tuck School of Business working paper / Tuck School of Business at Dartmouth
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Management Science
10
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
7
Journal of business research : JBR
7
Journal of marketing research
7
Quantitative marketing and economics : QME
7
Northeastern U. D’Amore-McKim School of Business Research Paper
6
Chicago Booth School of Business Research Paper
5
Journal of applied econometrics
5
Journal of marketing analytics : JMA
5
Review of marketing science
5
The journal of business : B
5
Journal of Economic Psychology
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Marketing Letters
4
Marketing in a digital world
4
Marketing letters : a journal of research in marketing
4
Research paper series / Stanford Graduate School of Business
4
AMS review : official publication of the Academy of Marketing Science
3
Chicago Booth Research Paper
3
Handbook of pricing research in marketing
3
International journal of electronic commerce : IJEC
3
Journal of Consumer Research
3
Journal of interactive marketing
3
Journal of public policy & marketing
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8 Learn from the Experiences of Others
Aksehirli, Zeynep
;
Bart, Yakov
;
Chan, Kwong
;
Pauwels, Koen
- In:
Break the wall : why and how to democratize digital in …
,
(pp. 79-145)
.
2022
Persistent link: https://www.econbiz.de/10015392214
Saved in:
2
7 Implement to Avoid the Pitfalls
Aksehirli, Zeynep
;
Bart, Yakov
;
Chan, Kwong
;
Pauwels, Koen
- In:
Break the wall : why and how to democratize digital in …
,
(pp. 63-78)
.
2022
Persistent link: https://www.econbiz.de/10015392215
Saved in:
3
6 Design the Open-floor Plan
Aksehirli, Zeynep
;
Bart, Yakov
;
Chan, Kwong
;
Pauwels, Koen
- In:
Break the wall : why and how to democratize digital in …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10015392216
Saved in:
4
5 Wield the Sledgehammer
Aksehirli, Zeynep
;
Bart, Yakov
;
Chan, Kwong
;
Pauwels, Koen
- In:
Break the wall : why and how to democratize digital in …
,
(pp. 39-52)
.
2022
Persistent link: https://www.econbiz.de/10015392217
Saved in:
5
4 Analyze the Gaps
Aksehirli, Zeynep
;
Bart, Yakov
;
Chan, Kwong
;
Pauwels, Koen
- In:
Break the wall : why and how to democratize digital in …
,
(pp. 27-38)
.
2022
Persistent link: https://www.econbiz.de/10015392218
Saved in:
6
3 Set Your Goals
Aksehirli, Zeynep
;
Bart, Yakov
;
Chan, Kwong
;
Pauwels, Koen
- In:
Break the wall : why and how to democratize digital in …
,
(pp. 15-26)
.
2022
Persistent link: https://www.econbiz.de/10015392219
Saved in:
7
2 Frame Digital Transformation
Aksehirli, Zeynep
;
Bart, Yakov
;
Chan, Kwong
;
Pauwels, Koen
- In:
Break the wall : why and how to democratize digital in …
,
(pp. 9-14)
.
2022
Persistent link: https://www.econbiz.de/10015392220
Saved in:
8
1 Introduction to Seven Key Insights
Aksehirli, Zeynep
;
Bart, Yakov
;
Chan, Kwong
;
Pauwels, Koen
- In:
Break the wall : why and how to democratize digital in …
,
(pp. 1-7)
.
2022
Persistent link: https://www.econbiz.de/10015392221
Saved in:
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