Choi, Kangsik - In: Bulletin of Economic Research 66 (2014) 4, pp. 333-345
type="main" <title type="main">ABSTRACT</title> <p>The paper analyses the optimal pricing of the product quality scheme when concerns for relative standing exist among consumers. We demonstrate that if the proportion of high-value consumers is over (respectively, under) 1/2 of the total consumers, a firm has an incentive to...</p>
