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Cashing-in on the cop-out : Cultural change and marketing potential
Adler, Lee
- In:
Business Horizons
13
(
1970
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10005431425
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A new orientation for plotting marketing strategy
Adler, Lee
- In:
Business Horizons
7
(
1964
)
4
,
pp. 37-50
Persistent link: https://www.econbiz.de/10005431614
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