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OPINION: SHOULD MULTINATIONALS...
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BOOK NOTES - Reflections on a Half-Century of Marketing
Quelch, John A.
;
Jocz, Katherine E.
- In:
Business history review
82
(
2008
)
4
,
pp. 827-838
Persistent link: https://www.econbiz.de/10008213323
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Business-to-business market making on the Internet
Klein, Lisa R.
;
Quelch, John A.
- In:
International marketing review
14
(
1997
)
4-5
,
pp. 345-361
Persistent link: https://www.econbiz.de/10006311156
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3
Country managers: The next generation
Martinez, Jon I.
;
Quelch, John A.
- In:
International marketing review
13
(
1996
)
3
,
pp. 43-55
Persistent link: https://www.econbiz.de/10006327227
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