Piedade, David; Guerreiro, Manuela; Pinto, Patrícia - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 4, pp. 478-496
Purpose Following an experiential marketing approach, this study addresses whether customer destination-based experiences (CDBE) affect tourists’ loyalty and emotions and if positive and negative emotions mediate this relationship. Hence, this study aims to verify the role positive and...