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Decision sciences : DS
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Market orientation, internal process, and external network : a qualitative comparative analysis of key decisional alternatives in the new service development
Ordanini, Andrea
;
Maglio, Paul P.
- In:
Decision sciences : DS
40
(
2009
)
3
,
pp. 601-
Persistent link: https://www.econbiz.de/10003885993
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2
A design theory approach to building strategic network-based customer service systems
Brohman, M. Kathryn
;
Piccoli, Gabriele
;
Martin, Patrick
; …
- In:
Decision sciences : DS
40
(
2009
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10003885985
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