We examine the bidding behavior of students and non-students in experimental auctions by comparing their willingness to pay (WTP) values for a good. Our results suggest that there is no significant difference between the WTP bids of the two groups.

A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price...