Recession and stagnation in the bank sector of Ukraine along with the growing world macroeconomic instability were found to have intensified the problem of the national banks competitiveness increase in both internal and external financial markets. To form an effective competitive strategy a...

The main methodological approaches to the analysis of the market and, correspondingly, descriptions of market laws and principles for creation of a competitive environment have been researched. According to the authors, the problem is first of all in the absence of a correct methodology and...