Purpose: The topic of customer engagement has been growing in relevance and complexity in the last decade. Therefore, the purpose of this paper is to systematically review and critically analyse the research about customer engagement and address the research question: “What marketing research...

Purpose The purpose of this paper is to systematically review authenticity in the branding context and suggest avenues for future research. Design/methodology/approach This study applies a systematic literature review process and analyzes a total of 171 articles published from 1988 to 2021 and...

Purpose Considering the relevance of understanding what influences environmentally sustainable consumer choices, the present study aims to examine and synthesize the key determinants factors from literature and outline a new conceptual framework for explaining green purchasing behaviors (GPBs)....

Purpose: The purpose of this paper is to examine the effects of tourists’ perceptions of political and economic instability and risks of terrorism on their intentions to travel to countries associated with various risks. Design/methodology/approach: A total of 648 Greek, Israeli and...